Google Ads Management
Show instantly in search results targeting in-market customers
Google Ads is the go-to strategy for businesses that want instant results. Whether you’re looking to boost awareness, generate leads, or increase sales, a well-managed Google Ads campaign puts your business in front of customers actively searching for what you offer.
The best part? You don’t need to wait weeks or months to see results. With Google Ads, because you're paying for advertising space your business can appear at the top of Google search results almost instantly.
But here’s the thing – not all Google Ads campaigns are created equal. Simply increasing your budget doesn’t always mean better results. In fact, many businesses waste thousands of dollars on irrelevant clicks and poorly optimised campaigns without even realising it.
That’s where we come in. Our Google Ads specialists dive into your data, fine-tuning your campaign to help maximise your return on investment. From choosing the right keywords, eliminating negative keyword trends to writing compelling ad copy, we help ensure your dollars are spent where it matters.
More than just clicks – it’s about conversions
Getting people to click on your ads is only half the battle. If those clicks aren’t turning into sales, you’re leaving money on the table. That’s why we don’t just focus on driving traffic – we build and manage your landing pages to convert visitors into customers.
Our landing pages are designed with direct response marketing strategies in mind, creating a seamless path from click to conversion. After all, what’s the point of paying for ads if they’re not delivering results?
Outpace your competition
Your competitors are already using Google Ads to attract customers – don’t let them continue to take your share of the market. With our expertly managed campaigns, your business will stand out in search results and capture high-intent customers looking to purchase.
Ready to make the most of your advertising budget and dominate search results? Let’s talk about Google Ads management tailored to your business goals.
Frequently asked questions
Should I choose Google Ads or SEO?
If your goal is continuous growth, in an ideal world, a business would choose both. Google Ads provides instant visibility and allows you to go straight after highly competitive terms, putting you in front of customers ready to buy now, while SEO builds your website’s authority for long-term traffic and sales. If you need fast results, start with Google Ads. For sustainable growth, SEO is essential. For businesses really ready to grow combining both strategies will help you dominate search results.
Revenue and cash flow are important factors to consider. If your budget doesn’t allow for an all-in approach, we’ll help you uncover the best strategy for your business during our free initial discovery call.
What is Google Ads and how does it work?
Google Ads is an online advertising platform that lets businesses show their ads at the top and throughout Google search results and across the web. It works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Using Google Ads, you can target specific keywords, locations, and audiences to connect with potential customers who are actively searching for your products or services. It’s arguably the fastest way to get in front of the right people at the right time.
How much does it cost to advertise on Google Ads?
To estimate your monthly Google Ads budget based on different conversion rates, use these formulas:
- Clicks Required = Leads Needed ÷ Conversion Rate (e.g., 10% is 0.1)
- Budget = Clicks Required × Cost Per Click (CPC)
For example, let’s say you need 12 leads per month, and the keyword “Builders Brisbane” has a CPC of $9.97. Here’s how the monthly budget would vary with different conversion rates:
- At a 5% conversion rate (0.05), you’d need 240 clicks, costing approximately $2,393.
- At a 10% conversion rate (0.1), you’d need 120 clicks, costing approximately $1,196.
- At a 15% conversion rate (0.15), you’d need 80 clicks, costing approximately $798.
- At a 20% conversion rate (0.2), you’d need 60 clicks, costing approximately $598.
- At a 30% conversion rate (0.3), you’d need 40 clicks, costing approximately $399.
These calculations highlight how improving your campaign conversion rate can significantly reduce your ad spend while achieving the same results. During our free strategy call, we’ll help you determine the right budget for your goals and continue to work to help improve your conversion rate with our monthly management.
Where will my ads appear?
The most common network businesses run ads through is the search network which means ads will display in Google Search results. However, ads can appear across several Google platforms depending on your campaigns and goals, including:
- Search Results: At the top of Google’s search engine results pages (SERPs).
- Display Network: On websites, apps, and YouTube.
- Google Maps: Perfect for driving local traffic.
- Shopping Ads: Great for eCommerce businesses selling physical products.
Where your ads show up depends on your campaign goals and targeting strategy. We’ll make sure your ads appear where your customers are most likely to see them.
How long does it take to see results?
One of the biggest benefits of Google Ads is how quickly you can see results. Google Search Network ads can go live almost immediately, driving traffic and with the potential to generate leads within days or even hours. However, optimising campaigns for the best return on investment can take time. We continuously refine your campaigns to market or Google changes to ensure long-term success, not just quick wins.
What is Google Ads remarketing?
Google Ads remarketing is a way to reconnect with people who have already visited your website or interacted with your business online where your remarketing tag is found. By showing tailored ads to these users as they browse the web, you can remind them of your products or services and encourage them to take action. It’s an effective way to boost conversions and stay top-of-mind with potential customers who didn’t convert on their first visit.