Local SEO
The approach for search that considers the long term
Google Ads is great to drive traffic and revenue quickly but when our clients are serious about the long term we add SEO into the search mix.
When potential customers search for products or services near them, your business needs to be front and centre. Local SEO is the go to long-term strategy for search, and is one of the most effective ways to get in front of customers nearby actively looking for what you offer. The great thing is unlike PPC budgets which drive traffic and sales today but are gone tomorrow, the money you invest into local SEO builds your domains authority with search engines for the future.
Its true that some of your competitors are already investing into SEO and show up at the top of search results, They're already capturing the local market. If your website isn’t optimised for local search, you’re leaving that money on the table for them to take. Our Local SEO strategies will put you in the mix and connect your business with high-intent customers who are in-market and looking for your products or services.
It’s not only about ranking high on Google. If you’re driving local traffic to a page that doesn’t convert, those potential customers could go elsewhere. Our Local SEO services add conversion rate optimisation into the mix to help convert visitors into customers. Talk to us about Local SEO that will put your business on the local map and ahead of the competition.
Frequently asked questions
Should I choose Google Ads or SEO?
If your goal is continuous growth, in an ideal world, a business would choose both. Google Ads provides instant visibility and allows you to go straight after highly competitive terms, putting you in front of customers ready to buy now, while SEO builds your website’s authority for long-term traffic and sales. If you need fast results, start with Google Ads. For sustainable growth, SEO is essential. For businesses really ready to grow combining both strategies will help you dominate search results.
Revenue and cash flow are important factors to consider. If your budget doesn’t allow for an all-in approach, we’ll help you uncover the best strategy for your business during our free initial discovery call.
What is Local SEO?
Local SEO focuses on optimising your website to appear in search results for customers near you. It’s about connecting your business with people searching for products or services in your area. Think of it as putting your business on the digital map, literally—helping you show up in the local map pack and high in organic search results when potential customers are actively looking for what you offer.
How long does Local SEO take to see results?
Local SEO is a long-term game, but the rewards are worth it. You can start seeing improvements in a few months, but significant results often take 6–12 months, depending on the competition in your area. It’s an investment in your future; the longer you optimise, the stronger your position becomes in search rankings, driving traffic and sales without ongoing ad spend.
What is on-page optimisation?
On-page optimisation is all about tweaking the content and structure of your website to make it search-engine-friendly. This includes posting content, optimising titles, internal linking, site structure, meta descriptions, headers, and images, site speed optimisation, as well as ensuring your content is relevant and valuable to users. It’s the foundation of any good SEO strategy and helps search engines understand what your site is about so you rank higher for relevant searches.
What is off-page optimisation?
Off-page optimisation refers to everything you do outside of your website to improve its authority and rankings. This includes adding details to local directories for NAP citations, optimising external platforms like Google Business, building backlinks from other trusted websites and managing your online reputation. The goal is to show search engines that your site is credible, popular, and worth ranking above your competitors.
How much should I spend on Local SEO?
The cost of local SEO really depends. Its the age old how long is a piece of string. There are a vast number of variables including your goals, level of competition, how established current websites are, and the size of your service area. Some niches may get away with $1000 per month, while those in more competitive markets will be spending thousands per month. The key is understanding that Local SEO is an investment—every dollar spent goes toward building your online presence and your websites authority on your topic. During our free strategy call we’ll be able to help you determine if Google Ads, SEO or both are the right fit for your budget.
