Search Combined
The power of combining search strategies
If you want your business to dominate search results, relying on just one strategy isn’t enough. Google Ads delivers instant traffic and sales, but if you’re only focusing on paid ads, you’re missing out on the lasting benefits of SEO. By using both together, you get the best of both worlds: immediate results and sustainable growth.
Why Not Just Pick One?
Google Ads is perfect for getting your business in front of customers who are ready to buy right now. SEO, on the other hand, builds your website’s authority over time, helping you climb the organic search rankings and attract traffic that doesn’t rely on a monthly ad spend. But here’s the kicker: when you combine them, you’re covering all your bases.
Imagine this – a potential customer searches for your product or service, and your business appears in the paid ads, the local map pack, and the organic listings. That kind of visibility isn’t just eye-catching; it makes your business the obvious choice.
Immediate Results and Long-Term Gains
With Google Ads, you can target competitive keywords and show up at the top of search results instantly. For businesses in highly competitive industries, this is a game-changer. But while ads drive sales today, SEO ensures your website continues to attract traffic tomorrow without needing to boost your PPC budget.
By combining these strategies, you’re not only increasing your online presence but also creating a safety net for your business. If ad costs rise or your budget tightens, your SEO efforts will keep delivering leads.
Outpace the Competition
Let’s face it: your competitors are already using Google Ads, SEO, or both. If you’re not, they’re the ones capturing your customers. But with a combined approach, you can dominate the search results, leaving less room for competitors to steal clicks and sales.
Plus, insights from your Google Ads campaigns—like which keywords convert best—can refine your SEO strategy, while the authority built through SEO can improve the performance of your paid ads.
Maximise ROI and Market Share
It’s not just about being visible. It’s about being everywhere. Showing up in paid ads, local maps, and organic results doesn’t just increase your chances of a click—it increases trust. Customers are more likely to choose a business they see multiple times in search results, and that means higher market share and better ROI for your marketing spend.
Frequently asked questions
Should I choose Google Ads or SEO?
If your goal is continuous growth, in an ideal world, a business would choose both. Google Ads provides instant visibility and allows you to go straight after highly competitive terms, putting you in front of customers ready to buy now, while SEO builds your website’s authority for long-term traffic and sales. If you need fast results, start with Google Ads. For sustainable growth, SEO is essential. For businesses really ready to grow combining both strategies will help you dominate search results.
Revenue and cash flow are important factors to consider. If your budget doesn’t allow for an all-in approach, we’ll help you uncover the best strategy for your business during our free initial discovery call.
What is Local SEO?
Local SEO focuses on optimising your website to appear in search results for customers near you. It’s about connecting your business with people searching for products or services in your area. Think of it as putting your business on the digital map, literally—helping you show up in the local map pack and high in organic search results when potential customers are actively looking for what you offer.
How much should I spend on Local SEO?
The cost of local SEO really depends. Its the age old how long is a piece of string. There are a vast number of variables including your goals, level of competition, how established current websites are, and the size of your service area. Some niches may get away with $1000 per month, while those in more competitive markets will be spending thousands per month. The key is understanding that Local SEO is an investment—every dollar spent goes toward building your online presence and your websites authority on your topic. During our free strategy call we’ll be able to help you determine if Google Ads, SEO or both are the right fit for your budget.
What is Google Ads and how does it work?
Google Ads is an online advertising platform that lets businesses show their ads at the top and throughout Google search results and across the web. It works on a pay-per-click (PPC) model, meaning you only pay when someone clicks on your ad. Using Google Ads, you can target specific keywords, locations, and audiences to connect with potential customers who are actively searching for your products or services. It’s arguably the fastest way to get in front of the right people at the right time.
How much does it cost to advertise on Google Ads?
Google Ads is an auction environment so the cost of Google Ads will depends on factors like your industry, competition, your offer, conversion rates and the keywords you’re targeting. Depending on a lot of variables including lead and sales goals a business might get away spending a few hundred dollars per month, while others will invest much more than this per month. The great thing is, you’re in control—setting a budget that’s right for your goals. The key to success isn’t just spending more but spending smarter.
To estimate your monthly Google Ads budget based on different conversion rates, use these formulas:
- Clicks Required = Leads Needed ÷ Conversion Rate (e.g., 10% is 0.1)
- Budget = Clicks Required × Cost Per Click (CPC)
For example, let’s say you need 12 leads per month, and the keyword “Builders Brisbane” has a CPC of $9.97. Here’s how the monthly budget would vary with different conversion rates:
- At a 5% conversion rate (0.05), you’d need 240 clicks, costing approximately $2,393.
- At a 10% conversion rate (0.1), you’d need 120 clicks, costing approximately $1,196.
- At a 15% conversion rate (0.15), you’d need 80 clicks, costing approximately $798.
- At a 20% conversion rate (0.2), you’d need 60 clicks, costing approximately $598.
- At a 30% conversion rate (0.3), you’d need 40 clicks, costing approximately $399.
These calculations highlight how improving your campaign conversion rate can significantly reduce your ad spend while achieving the same results. During our free strategy call, we’ll help you determine the right budget for your goals and continue to work to help improve your conversion rate with our monthly management.
