Most business owners are extremely busy so it can be hard to find the time to start a blog. However, 78% of consumers conduct product research online. So, when it comes to deciding whether or not your website needs a blog you need to ask yourself: ‘do I want potential customers to find the answer to their questions on my site or on a competitors site?’.
If you want to earn the trust of your potential customers you need to be the one providing the information that they are searching for, and the best way to do that, is with a blog.
What Are The Benefits Of Creating A Business Blog?
Creating a blog on your business website provides you with a unique opportunity to build relationships with consumers before they become customers, and assist them throughout the entire purchasing process – from research to checkout.
Provide Value To Potential Customers
One mistake that many small business owners are guilty of making is focusing only on the sale. Although we can all agree that sales are extremely important, this is only the final step in a customer’s purchasing journey. Creating a blog that answers your target audience’s questions before they even realise that they need your product is a great way to build brand trust and industry authority.
Boost Website Traffic
Creating a business blog is an easy way to drive more traffic to your website. This is because there is a much larger number of people who are researching a product than those who will actually buy it.
Although it may seem pointless if the majority of the new traffic your blog brings in is not going to end up buying your products, simply gaining new traffic to a site can be beneficial. This is because it indicates to search engines that users are finding value on your site, which will increase rankings.
Additionally, the more people you can get your brand and product in front of, the better as this will grow the authority of your brand. Plus, a well crafted blog can be used to convince on-the-fence readers to purchase your product, driving new leads and sales.
Drive More Sales
If you have successfully established your brand as an industry authority by providing useful answers to the questions that your potential customers are asking, they are more likely to trust your brand. This is because they have had contact with your website throughout the entire purchasing process allowing a relationship of trust to build between the brand and the user.
Conversely, consumers are much less likely to trust a business they’ve never heard of before, that only shows up when they’re looking to buy.
Increase Website Rankings
creating valuable content is a ranking signal for Google and other search engines.
Simply posting new content to your website regularly can increase search rankings as it indicates to search engines that your website is regularly updated and highly relevant. And in some cases, Google will display when the site was last updated or the date of the last blog post.
This means that if you are regularly creating new content for your website and your competitors aren’t, users will be able to see this on the search engine results page. This works in your favour as users will be much more likely to choose a page that was updated a week ago than a page that was updated years ago.
When it comes down to it, starting a business blog is a cost effective way to increase brand trust and authority, as well as increase search rankings and drive more sales.